To start I firstly created the account I would use to post these images on Instagram.
After a little thought I decided to go for the username “@LeicesterLegoMan” as this was fairly self explanatory as to what the account content would revolve around. The inclusion of Leicester in the name would be a benefit as it would ensure the account appears when anyone searches Leicester and also provides an immediate connection with anyone from Leicester as the account is primarily linked to this city through this name and the content that would be made.
To finish the account setup I also took the photo below of the Lego Minifigure I would use for the profile photo:
This Leicester Lego Man Instagram can be seen here!
The first posts of the account were single images focused on the Lego man in the foreground with the significant places in Leicester featuring in the background. These started off being edited camera photos but then changed to mainly be more convenient “Instagram edited” phone photos. The captions to these images were largely informative telling the history or other information of the places with occasionally more personal thoughts/opinions captions. On each photo I used a few appropriate/relevant hashtags and the Leicester location tag to help promote the photos so they could be seen by the highest number of people possible while not coming across as “spamming” hashtags since I didn’t use anywhere near the limit of 30 allowed on one post. For one of the photos I even tried to link into an event that was currently happening too since I posted a photo of the Lego man in front of the DMU sign while it was a university open day.
A good example of one of the starting camera photos includes:
View this post on Instagram
Leicester Cathedral is one of the most iconic historic buildings in the city centre! It was originally built as St Martin's Church around 900 years ago and only became Leicester Cathedral in 1927. It is also King Richard III's final resting place after he was reburied on the 26th of March 2015. #Leicester #Cathedral #Church #KingRichardIII #History #Lego #Minifigure #Photography #HDR #City #Uni #UK #SocialMedia #VFL17
Just after starting the account I had to go to London for a day in which I posted two photos on the day of the Lego Man during the trip to London like the accounts I took inspiration from did when they travel anywhere. One was a more artistic edited camera photo of the Lego Man on some of the Santander Cycles while the other was a photo taken with my phone camera and uploaded while waiting for a train. I found this quite fun taking photos with my phone, editing them in Instagram and instantly uploading them since I usually spend a long time editing photos during my other photography work.
For one photo I tried to be a bit more creative by mimicking the popular statue of King Richard III with the Lego man I would take a photo of in front of it. I did this by adding Lego minifigure parts to man to make it look like the statue by holding up a sword and crown and wearing some armour. I then posed the man in a similar way and took a photo of it in front of the real statue. As you can see in the image below I think that this created quite an eye catching and funny post:
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Did you know the bronze statue of King Richard III in the Cathedral Gardens was moved from it's original placement in the Castle Gardens back in 2014 where it had been since it was donated to the city in 1980! #Leicester #KingRichardIII #King #RichardIII #Leicestershire #Cathedral #lcfc #History #Statue #City #UK #Lego #Minifigure #Photography #HDR #bbcLeicester #SocialMedia #VFL17
As you can see by the screenshots below up to this point the account was doing fairly well since it had only been running a short while. The number of followers and likes was improving with every post and there had been some positive interaction from other users such as one that said they loved the idea behind the account and another that replied answering something I had written in the caption.