I have now published my project on the View from Leicester website under the VFL17 section as A Mini Tour of Leicester. Before publishing it I went out again to take two photos, one of which I’d use in the final post an another to use in a promotional post on the VFL Facebook page.
The photo I used at the start of my final post on the VFL site can be seen below and was taken as a teaser to put next to the introduction with Lego man out of focus in the foreground and Leicester Cathedral in focus in the background:
The photo I used for the promotional post of the VFL Facebook page can be seen below. For this I used the same teaser style as the previous photo with the Lego man out of focus in the foreground. I edited the image in Adobe Photoshop to apply the VFL17 text over the image and blended it in by lowering the opacity and using the eraser tool. This promotional post can be seen here.
Overall the account and photo posts have received quite a good response online in the couple of weeks since it was created with the account getting more interaction through followers, likes and comments than I initially thought it would. One follower commented that on their recent trip to Leicester they did’t get a lot of time to look around and so was enjoying exploring the city through looking at the photos. This is exactly the response I wanted from the posts to make viewers want to visit these locations and if not to give them a virtual tour of these places to see what they’re missing out on. Another commenter simply said that they liked the idea behind the account. I also received a few messages on the account with one of my good friends saying how the photos had made the city look interesting and completely different to what he’d thought/seen of it before. Another message I received to my surprise was from the De Montfort University account saying that the university press office loved the idea behind the account and would like to know more about it. So overall I am pleased with the outcome of the account and still have quite a few images to use in posts which I may still upload in the remaining couple of days until the deadline and may even continue on with this account afterwards as it’s quite fun to do.
(Click the image thumbnails to view a larger version)
With the photos I was posting on the Leicester Lego Man Instagram account I decided it could be improved by making use of the new “Gallery Feature” in Instagram that allows you to upload more than 1 photo in a post which the viewer can simply scroll right/left through the images.
I had therefore thought that it would be good to have the first image the same as before with the Lego man in front of the significant location/place and then following images in the gallery being a mix of other photos of the location or other shots of the Lego man in the location. This would show a wider perspective of the place, explain/show the caption information more and generally make the place more “advertising” or interesting to the viewer of the media. With more than one image each post is also potentially retaining the viewer’s attention for a longer period of time.
The first implementation of this gallery feature was when I posted about one of my favourite streets in Leicester that is probably not well known about. As seen below this post was about a Graffiti Street in the city centre called Short Street and includes 4 images; 3 of which show the Lego man in front of different locations down the street and then the fourth showing of a piece of the graffiti. This gallery was also to reposted by another Leicester related Instagram page as shown here. This Instagram gallery can be seen below:
I then continued to use this gallery feature in the following posts as I felt it worked well to give a wider perspective of the location being shown and talked about in the caption. The following few posts contained a varied number of images within the gallery depending on what there was to take photos of at the location. The most was 5 images in this gallery post of Abbey Park.
Like with the previous King Richard III post I decided to customize the Lego man again when visiting the National Space Centre to create another photo with this fun/funny effect by changing it to look like an astronaut. I think this again worked quite well to make the photo more interesting and engaging for the viewers drawing them in to look through the other photos.
Since posting these galleries up to this point the profile has again grown faster than I’d have thought with continually more followers and more interaction as I post photos more.
Having covered quite a lot of the major attractions/sights around Leicester now the profile photos show to some extent a “mini tour” of the city as you scroll through them. I also still have quite a few photos/photos galleries prepared to post which I will try to upload over the last few days up until the deadline but may not appear on any blog posts due to the timing.
To view all the posts and the most recent ones check out the account here!
To start I firstly created the account I would use to post these images on Instagram.
After a little thought I decided to go for the username “@LeicesterLegoMan” as this was fairly self explanatory as to what the account content would revolve around. The inclusion of Leicester in the name would be a benefit as it would ensure the account appears when anyone searches Leicester and also provides an immediate connection with anyone from Leicester as the account is primarily linked to this city through this name and the content that would be made.
To finish the account setup I also took the photo below of the Lego Minifigure I would use for the profile photo:
This Leicester Lego Man Instagram can be seen here!
The first posts of the account were single images focused on the Lego man in the foreground with the significant places in Leicester featuring in the background. These started off being edited camera photos but then changed to mainly be more convenient “Instagram edited” phone photos. The captions to these images were largely informative telling the history or other information of the places with occasionally more personal thoughts/opinions captions. On each photo I used a few appropriate/relevant hashtags and the Leicester location tag to help promote the photos so they could be seen by the highest number of people possible while not coming across as “spamming” hashtags since I didn’t use anywhere near the limit of 30 allowed on one post. For one of the photos I even tried to link into an event that was currently happening too since I posted a photo of the Lego man in front of the DMU sign while it was a university open day.
A good example of one of the starting camera photos includes:
Just after starting the account I had to go to London for a day in which I posted two photos on the day of the Lego Man during the trip to London like the accounts I took inspiration from did when they travel anywhere. One was a more artistic edited camera photo of the Lego Man on some of the Santander Cycles while the other was a photo taken with my phone camera and uploaded while waiting for a train. I found this quite fun taking photos with my phone, editing them in Instagram and instantly uploading them since I usually spend a long time editing photos during my other photography work.
For one photo I tried to be a bit more creative by mimicking the popular statue of King Richard III with the Lego man I would take a photo of in front of it. I did this by adding Lego minifigure parts to man to make it look like the statue by holding up a sword and crown and wearing some armour. I then posed the man in a similar way and took a photo of it in front of the real statue. As you can see in the image below I think that this created quite an eye catching and funny post:
As you can see by the screenshots below up to this point the account was doing fairly well since it had only been running a short while. The number of followers and likes was improving with every post and there had been some positive interaction from other users such as one that said they loved the idea behind the account and another that replied answering something I had written in the caption.
My final idea for the group project will be to create some spreadable media in the form of some unique photos based around Leicester that would likely catch the attention of other social media users and be used to tell a story in the captions by “advertising” the locations, being informative about the locations, tell the story of my experience of that location or the story of what I was doing while taking the photo.
I got my inspiration for the idea from other social media accounts like the following:
Kowalski The Traveller – This Instagram account is mainly for fun and based around the creator taking photos of a McDonalds Toy Penguin in various iconic/popular locations around the world that they travel to or just in front of things that they do at those places. I quite like the idea that they take this item (the penguin) wherever they go and use it to tell a story of their travels and “advertise/promote” the places that they go to.
Travelling Cars – This Instagram account is more artistic in it’s approach and revolves around the creator taking photos of a couple of toy cars at various locations that they travel to. With the captions they give information about the places or a story of what they’re doing there. This creator has interestingly also previously done some sort of paid advertising where they used realistic toy vehicles to advertise the manufacturer of the real things.
PopBangColour – This Instagram account is mainly car art based but the account owner also often takes photos of a mini Lego version of himself with other items/scenes relating to what he is doing that day. For example a recent one is this photo of his Lego character with a Fiat badge and other mini Fiat toy cars since he is working on a project with them.
I wanted to do a similar thing to these inspiration accounts using a Lego mini-figure character where I would take photos of it around the City of Leicester at key locations (E.g. Cathedral, Clock Tower etc..) or other less well known places I find interesting and then post them to Instagram on a dedicated account.
I would then in the captions tell a story about the place’s history, information about the place and/or about my experience/thoughts of the location. So the images and their captions would serve a “touristic advertisement” and informative purpose showing off the city online to potential visitors and to those who already live here. They may also in a wider extent show a story the places I as the content creator travel to and the things I do if they’re recorded in these photos/captions.
Like the inspiration accounts I will also take photos of this “character” at other locations around the UK where I may travel to within the project time span.
This project should allow me to use both real time posting by taking photos with my phone of the Lego character and also more polished media by taking camera photos to edit and post at a later time. It will be an interesting challenge within the remaining few weeks to see what interaction/engagement the photos get online since I will try to post at least 1 photo a day until the deadline.
For this assignment the task was to create a business card.
My inspiration for this assignment was from my Photography work which I actually needed to create a business card for at some point in the near future. This assignment therefore served as a useful opportunity to actually create a business card that I may actually use in the future.
Other inspiration was taking a look at other people’s business cards like this one from another automotive photographer and other general photography related business cards on this website. After viewing these I had thought that I wanted to have one side primarily of example of my photography work and possibly my logo while on the other side have the standard contact information.
I started making the business card in Adobe Photoshop using two project files. One for the front and one for the back. In the front file I simply pasted in some of my best/favourite photos into the document and resized them in an equal pattern to fit the standard size (3.5 x 2 inches). For the back I inserted my logo and then using the Text Tool to write my contact information. I also used three small icons on the back, two of which I adapted from logos and one which I created using simple shapes in Adobe Illustrator .
This first attempt can be seen below:
However after doing the first attempt I wasn’t overly happy with how it turned out so I went on to make more changes. to the design. For the front of the card decided to reduce the number of images so that I could position the logo and about line on the front. I took 2 photos from the first attempt and found another that fitted well together having the horizon treeline lined up and sky above to provide a minimal background for the logo. On the images I did have to add in more of the sky to fill the height of the card which was done using the Content Aware Fill Tool which automatically creates pixels in that area based on the surrounding image. For the back I just rearranged the remaining content and made it larger so it’s easily readable since the card would be quite small if it were to be printed.
The finished product can be seen below:
I think the finished product looks quite good and I’m glad I was able to find 3 good images of mine to edit together for the front. The card could potentially look cleaner with one single image on the front however one image doesn’t show a “range of work” so that may need some thought before I go about actually printing any. Also on the card I need to finish making my website before I go about printing any. As mentioned making business cards was something I needed to go about doing as over the past couple of months I’ve had quite a few opportunities where it would have been very useful to have some to give to potential contacts/clients at various events I’ve attended. So I will definitely continue to develop what I’ve created above and probably get feedback from people before progressing to printing.
For this assignment I had to create a video of the a “day in my life” which meant filming what I did or what happened during a particular day and editing it together into a video.
When thinking about this task I took inspiration from the YouTubers Casey Neistat and Sam “SeenThroughGlass” (who I ended up seeing while filming). When Casey used to create daily vlog videos I would find that his cinematic shots, especially the use of timelapses along with his general fast-paced editing style would make the videos engaging and fun to watch. I also wanted to take inspiration from his “intro sequence” to his daily vlogs where he would simply write the video location and date over the a particular shot. With Sam’s videos I take inspiration from the cinematic shots he uses to break up his vlog style shots since he always uses interesting camera angles and shots.
When thinking about the video I wanted to create I had a few ideas of what I wanted to include: Firstly I didn’t particularly want to include myself talking to the camera since I don’t like doing it but instead use point-of-view shots to add a personal feel that it is of my day. This meant I would have to edit the cinematic shots to music as the assignment suggested to engage viewers while using interesting camera shots/angles to get the viewers attention.
To film the video I would be using my Samsung S4 phone, a GoPro Hero 4 and a Canon 700D camera which would potentially pose some issues with differing video looks and video quality. However I felt that this differing quality wouldn’t matter since the video was about making the video to show the content/story and not necessarily to make a polished flawless product. For example on many social media platforms like YouTube, Instagram & Snapchat it’s more important to users to make a bad quality post rather than not to post at all. For example how Casey Neistat keeps filming and uploads it when his external microphone breaks even though the sound quality is worse like in this video or adds in phone shots like in this vlog since it’s better to have the worse shot to make up the story rather than leave parts out because it’s not as high quality. Alongside this something about creating the video which would be difficult for me to do would be making the video solely out of video footage filmed over that one day (since I was doing other things rather than just focus on filming) and also to edit using the footage in roughly the same order it was filmed to create a logical story throughout the video which is not something that I usually do.
During the day while filming it was slightly tricky remembering to try and film every single thing; especially in front of other people in the street when “aimlessly filming” my surroundings. I think I managed this to an extent as I took quite a bit of footage however it would have been useful to have recorded more so that there was better choice during the editing.
For the edit of the video I mainly used Sony Vegas Pro 12 but however used Adobe Premiere CS6 for the editing of some of the timelapse sections. I started out by importing all of the video clips into Vegas and began putting the first few onto the timeline. After the first few I placed the intro scene using a timelapse clip that I sped up using the rate stretch tool in Premiere, added text over it and then went in search of a piece of music which could be faded in here for the rest of the video to be edited to. This chosen song was “Seinabo Sey – Pistols At Dawn (Lucian x Mickey Valen Remix)” which I’d heard before in this video and was good since it has quite regular beat/vocal changes which can be edited to. After this was inserted then I dragged the other video clips on the timeline and set about editing them together using a variety of tools such as the orange markers for positioning important cuts, trim tool for resizing clips and fade tool to fade between clips. Some of the video audio was then muted while some was isolated and increased in volume to make it audible above the music.
To create the best video possible I then set about stabilising (where possible) and colour correcting some of the video footage to make sure it looked as good as possible. Some of this colour correction was done using the standard “Sony Colour Corrector” plugin while some like the example below was done with the more advanced Magic Bullet Looks plugin.
Screenshot of the video before (left) and after (right) the colour correction process.
Visible below is the finished Sony Vegas project file for the video which shows all of the used clips and editing within the timeline:
Also an example of a “Social Media Story” is the recent video by YouTuber PewDiePie after he released a video saying he would delete his YouTube channel if he reached 50 Million Subscribers. Since publishing this video the “story” of his potential quitting has gone somewhat viral online with various news companies covering the story (as can be seen in the image below) and much conversation about it over social media platforms. I would call this a “Social Media Story” since it is about the social media platform YouTube and also since the story is unfolding online and being talked about solely online and mainly through other social media.